Don’t worry. This isn’t about how to make more videos featuring your cats and babies. There’s a better way to get people more engaged in watching your videos.

Videos allow us to use more of our senses. We see and hear content, which can help imprint knowledge, people, and stories strongly in our minds.

Video has become one of the most popular types of content and has steadily grown to be one of the top. AI has influenced text-based content but not video yet. Creating a video will bring more of a human vibe to the content missing from AI-based content.

However, the key to marketing success is to stand out constantly. People become familiar with old formats, and things appear in a sea of sameness. This causes people to lose attention until someone brings something fresh and new to the table.

It’s important to change up your videos to be different. Here are The common format for YouTube is the following types of videos:

What’s old

• Speaking to the camera as if you are lecturing, unless it is a tutorial.
• Videos that are similar to a commercial or ads with high production.
• All long-form videos with just one speaker.

What’s new and engaging

• Short-form videos under 1 minute and 10-minute videos with one key message are increasingly becoming valuable.
• Podcast-style videos with more than one to two people talking can be long-form.
• Low production videos – it looks authentic.

In summary, all these videos create the appearance of being a fly on the wall and observing you and your clinic’s lives.