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Why you hate major brands and what you need to think instead.
There is an underlying negative sentiment around audiologists who run private clinics. There is irritation, displeasure,…
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Knowledgeable or not: Differences in engagement of content
Marketing has a reputation for being able to influence people to change their minds and take…
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Marketing the Invisible
Selling invisible hearing aids as an attempt to help promote stigmatized products can prolong the issue…
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Have I got your attention?
Few advertisements and articles on hearing clinic websites indicate that hearing aids can help a person…
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Show, don’t tell.
There is a huge difference between these two statements. “I am an excellent tennis player,” and …
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Marketing What’s Repulsive: Marketing Strategies That Addresses The Stigma Challenge
If you knew what words you use that are repulsive to others and could stop them…
