Many blog writers and content creators have been affected by the Google algorithm updates, causing businesses to lose much of their profit from all the effort they’ve made in the past for local SEO.

If you, too, are experiencing a downfall in leads and revenue from Google, realize you are not the only one.

In an attempt to fix the issues with AI, Google wanted to ensure that content from real people gets prioritized. AI allows people to write blogs in 3 minutes or less. However, AI doesn’t know anything about hearing loss or the experiences of people living with hearing loss. The information AI provides isn’t quality information. These algorithms can only provide basic information about everyday situations.

Google doesn’t want the websites in its listing to be just basic information. People will stop using Google if they cannot get the quality information they need, and Google’s business will deteriorate. This is not a risk Google wants to take. They get 80% of their business from Google ads.

The updates meant that many big-name media and companies were a safe bet to appear on the top of Google search results and left the small businesses behind.

Google isn’t okay with just having big-name brands. They want small businesses, like your hearing clinic, to rise to the top of the ranking. Remember, Google makes 500 updates a year to its algorithm. So, nothing is permanent.

Focus on improving your website.

Google ended the Google Business Profile Sites, which was helpful for local SEO. Previously, Google allowed you to build your hearing clinic website on their platform. They are no longer offering this service.

You can still use a Business Profile, which will provide basic details about your business, such as locations, hours of operations, links to social media profiles, and other updates the public should know.

What Google wants is helpful content.

To dominate local SEO, your SEO strategy should consistently provide detailed and relevant local content about your hearing clinic.

Update your website content each quarter or every year.

7.5 million blog posts are published daily, but only 38% of people update. This is your competitive advantage.

• The longer you leave poor content, the worse it would hurt for SEO. So, focus on webpages with zero traffic and update the content.
• You don’t need a library of content. Less is often better now. You could have two blog posts with the exact keywords. This causes Google confusion when deciding which post should be featured. Focus on combining articles and posts for better results.
• The title and blurb featured on Google, known as Meta title and description, should be written for Google. This means you need to fit a specific word count.
• Improve the overall copy, add image or video, update time reference, and add keywords, different titles, or layouts to make it easier to skim.
• Videos do not need to be of high production quality. People are leaning more toward authentic videos that look like someone press the record button on their smartphone at the spur of the moment.
• According to NP Digital, other ways to improve your co
  • Add more local links and citations from other domains.
  • Improve page speed and core web vitals by delaying javascript
  • Improve site architecture and navigation
  • Improve layout and design
  • Improve content structure and quality
  • Factor mobile-first indexing and responsiveness
  • Prioritize accessibility by using alt-text for images for people with vision impairment.

Examine and fulfill the search intent first.

The result of doing SEO is for self-serving reasons: to get leads and revenue for your hearing clinics. However, you are borrowing Google’s platform, which must be your priority and important to get right.

Once you prioritize Google first, you can benefit from what you want: leads.

For each keyword being searched, you must first know why someone is typing and searching for a specific keyword. Understanding the pain point of the person behind the screen is important.

Search volume isn’t everything.

You don’t need to target high-volume keywords. Focus less on competitive transactional keywords. Instead, focus on the following:

• Question-based searches
• Long-tail keywords (3-6 words search)

Lean on topics that will stand the test of time.

If your website focuses too much on the latest hearing aid brands and models, you want to balance it with more content about everyday hearing challenges. Topics around the latest hearing aids are trending and must be updated or removed over time.

Leverage good headlines

Learn best practices by seeing how others in your industry write headlines that attract many views. Knowing what others are doing well and dissecting their headline framework can work well for your blog articles.

Your introduction needs to be engaging from the start.

Find a hook that will keep people reading from the first sentence. It is usually in the form of a question or a story.

End to drive engagement

Google is looking to see what people are doing on your website as signals for how well your content is. Ending with interactive actions can boost your SEO. End your blog post by choosing the following:

• End with a question.
• Get people to do an exercise.
• Provide free content for people to download.
• Get people to share your content on social media.

Promote your blog post on social media.

Google needs to see your post from several sources. Social media is a great place to promote your post. You can also leverage influencers to share your post as well.

Improve your customer testimonial on Google Review

Google Review impacts your place on Google’s site and ranking. It can also impact the visibility of your business on Google’s Map Pack, an area where your business listings and a map are displayed side by side. There are a few key tactics you need to consider today.

• Actively encourage all satisfied customers to leave a review. The more reviews you can get, the better.
• Respond to reviews, both positive and negative. Good customer service means responding to customers.
• Influence your customers to add local search keywords and mention their location in the review.
• Continue to update your business information on your profile.

What tactics will you begin today to boost your local SEO?