How could offline marketing be effective if people spend over 7 hours a day browsing online?

Think about it. We have 24 hours of the day. Let’s say one sleeps on average 7 hours a day. That’s 17 hours left of waking hours. During that time, let’s assume these adults are full-time workers. Eight hours are spent at work.

Then, nine hours are left for personal responsibilities. During those nine hours a day, people could be commuting, cooking, eating, managing household chores, and using the internet.

The statistics suggest that offline marketing cannot be effective if most people are online.

But that’s not always true. Let’s reframe and ask another question instead:

If we assume that any purchasing behaviour starts online, how could offline marketing help us?

Brand awareness.

One of the best brand awareness strategies is sponsoring sports events. Small community events like the farmers market will not have the same pull as sports events. These major local events draw thousands are the most effective uses for brand awareness.

Most hearing clinics will not have the budget to sponsor major events like the NBA or the olympics. However there are other places where you can still benefit and become a sponsor. For examples, major 10K runs, marathons, college sports or state or provincial championship events for gymnastics, tracks and field etc.

You create the perception of a successful business

People perceive brands that sponsor sporting events as having a lot of money. If they have a lot of money, people think that it means a company is doing well with lots of customers who must like the service.

Social media advertising can’t create this perception.

You leverage the event organization’s marketing budget.

The amount you invest towards sponsorship can go far. You may be paying once but the budget for marketing these events are exponential. With your brand on all promotional materials, you can appear in various channels, such as TV, social media, print, and out-of-home (bus stations, etc.) without having to pay all of these out of pocket directly for your business.

Your competitors are too busy trying to rank on Google.

Rather than using online marketing to bring clients to your clinic, consider using offline marketing to stay top of mind away from the competition and the many choices people are forced to make when they are online.

Offline marketing can trigger a potential client to want to select your name over your competitor after seeing your brand in the community. When one has to make a decision between two competing choice the one that has the appearance of status will win for buyers who make prompt decision.

Offline marketing can complement your online efforts

Using offline marketing tactic is a great way to boost your brand perception and great more visibility which can take you far than just only doing online marketing.