They say that humans have the same attention level as a goldfish.

We lack the patience to follow through on time-consuming tasks. We’ve built our society on the idea that we can receive quick results with minimal effort.

Everything, from our microwave, dishwasher, computers, and social media feeds, provides us with instant access to get things done with little effort.

So, it is no surprise that purchasing and using hearing devices should provide the same results.

What the objection means

When people think the process of buying and wearing hearing devices is too complicated, they are seeking efficiency, ease, and simplicity.

The buying process is too complex.

The complexity could be in the business process. Several people complain about the number of visits required to get hearing aids.

The process is too time-consuming for many busy professionals, but it might be no problem for a retired person to make multiple trips.

Using the device is too complex.

I have heard common complaints about hearing aids used by seniors in the past. One complaint that stands out is the buttons on the devices are too difficult to use when the wearer has arthritis and unsteady hands.

The other challenges are Bluetooth connectivity and the seamless configuration between devices. Sometimes the device will not connect as it should, causing a lot of frustration for the user to reset and play around with the device.

Get rid of the objections.

Your marketing copy must consider these complex challenges, which can help overcome anyone’s fear of too much effort. Addressing the fear will help move people to take the next step and work with your business.

Two ways to address this are to provide factual information about how many appointments or hearing aid tuning your clients need on average to be satisfied with their hearing devices. Another is to use social proof or a customer quote to highlight the simplicity of the devices you sell.