In the competitive world of hearing healthcare, staying ahead of the curve is crucial for success. With technological advancements and shifting consumer behaviours, hearing clinics must adapt their marketing strategies to stay relevant and attract new patients.
In this blog, we’ll delve into the latest trends in hearing clinic marketing that you simply can’t afford to ignore. From leveraging digital tools to harnessing the power of patient testimonials, we’ll explore how you can enhance your clinic’s visibility, build trust, and, ultimately, grow your patient base.
Whether you’re a seasoned professional or just starting out, these insights will help you navigate the ever-evolving landscape of healthcare marketing.
Use YouTube for client testimonials.
Most people think they need to go viral or get lots of views to gain success, especially on YouTube however, that’s not the case. Most hearing clinics are using YouTube to provide You should look at YouTube as a tool to boost your testimonial campaign.
Most testimonial campaigns are static quotes or reviews on the website or Google reviews. Text-based testimonials don’t allow prospective clients to leverage more senses to immerse and bring emotion to the situation fully. Video allows for the use of more senses and brand engagement than text.
Key Takeaway: You want to make testimonial videos, but not in a commercial way but in a podcast style. Share your videos in your email sequence or a call to action to help people move closer to becoming a client.
Followers, subscribers and likes are out.
It used to be that when you get a follower or subscriber, they will be able to continue to see more of your content. Today, the algorithm is designed to share the most popular or engaged content and those that go viral regardless of whether the person liked or followed the account in the past.
TikTok highlights viral videos very well. However, platforms like TikTok provide a ton of visibility but lack the ability to achieve brand recognition.
Because of TikTok’s success, you see other platforms, particularly YouTube, Facebook, and Instagram, and share content that is not your subscriber but has proven engaging.
People may not necessarily like a post even though they enjoyed it.
Key Takeaway: You need to be focusing on creating engaging content. Your key metrics to follow should be shares and watch times.
It’s not seven times but more.
In the 1930s, a study was conducted that resulted in the rule of 7. The rule of 7 is that your ad or brand needs to be seen seven times before someone will decide to buy.
Fast forward to 2017, the rule of 7 went up to 9, and in today’s climate, many people believe the number has increased.
Key Takeaway: You need to expand to multiple platforms and media. It is not realistic to expect to be seen on just two platforms. Marketing needs to happen both offline and online. The good thing is that social media can give you quick data on what’s working or not.